How to recycle old posts…effectively!
Recycling content—you hear about it all the time, but you might be unsure where to start. Is it really as simple as re-sharing an old post? Well, yes and no. While I do re-share a photo from 2016 every year, there’s a bit of strategy behind how and when to recycle your content to keep it fresh, relevant, and engaging. Here are some tips to help you effectively breathe new life into older content:
1. Identify Top-Performing Posts
Take a trip down memory lane and analyze which posts have historically performed the best. Look at metrics like likes, comments, and shares to identify content that resonated most with your audience.
Keep a running list of these "winners." When you’re planning future content, you can refer to this list and build posts around those top performers.
2. Establish a Recycling Schedule
Decide on a realistic timeline for re-sharing old content. This might be quarterly, yearly, or simply at points in the year that make sense (like holidays or anniversaries).
By spacing out these posts, they won’t seem repetitive, and each re-share becomes an opportunity for new followers to enjoy the content as well.
3. Add a Fresh Twist
A recycled post doesn’t have to be an exact repeat. Add a new caption, filter, or graphic overlay to give it a refreshed look. For instance, you could rephrase the caption to align with current trends or to address seasonal themes.
Try turning an old blog post into a series of social media graphics, or convert a high-performing quote into a video with fun animations.
4. Embrace the "Superfan Factor"
Worried people might remember you posted this exact content last year? Don’t be. In most cases, people won’t recall specifics. And if they do, they’re likely one of your superfans who’ll love seeing it again and engage even more!
Reposting can give loyal followers a sense of nostalgia, while newcomers will appreciate it as brand-new content.
5. Track and Tweak
After reposting, track the engagement on your recycled content. Are certain posts performing even better than before with a minor change? Use that insight to refine your approach next time.
Content recycling isn’t a “one and done” strategy; it’s a process of testing, adjusting, and optimizing over time.
Recycling isn’t just a shortcut; it’s an intentional way to maximize the value of your hard work while keeping your audience engaged with consistent content. Ready to dive into your archives and find some hidden gems? Happy recycling!